Metropolitan’s Homematch service highly commended for ‘Most Imaginative Marketing Campaign’ at the First Time Buyer Magazine Readers’ Awards 2015
24 April 2015
Metropolitan’s Homematch service has been highly commended for its marketing activity at this year’s nationally recognised First Time Buyer Magazine Readers’ Awards.
Described as the place where ‘Londoners meet their perfect home for less’, Homematch is a free service for priced-out Londoners, providing a property search website at www.homematch.org.uk, a customer advice line 0845 230 8099 and highly popular property show events. Homematch offers information on, and a route to applying for, homes available through low cost home ownership such as Shared Ownership and less than market rent options such as ‘Intermediate Rent’.
The Home Ownership team at Metropolitan who run the service have worked with a range of housing providers and Local Authority partners since its launch in April 2013, to deliver some impressive achievements and positive customer feedback along the way:
- Over 22,000 registered users with the service
- Received almost half a million visits online
- A 9 out of 10 recommendation rating from surveyed customers
- Excellent business client feedback
- Delivered London-wide composite advertising campaigns to help raise the profile of low cost home ownership developments cost-effectively
- Over 3000 attendees at Homematch property shows.
The ‘Most Imaginative Marketing Campaign’ category recognises the organisation that has shown innovation in the way it designs, builds and markets its properties as well as offering a variety of services that can help the first time buyer on to the property ladder. After-sales service and customer care is of great importance.
Bernie Conroy, Metropolitan’s Home Ownership Director was delighted with the award:
“We’re delighted to have gained recognition from First Time Buyer Magazine readers. Homematch has been developed to provide excellent housing advice which is free for priced out Londoners as well as to raise awareness of low cost home ownership. It is particularly pleasing as it reflects the difference that our Homematch team is making for first time buyers in the capital.”
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